Communication and Technology Goes Parallel in Business Communication

Communication and Technology

Technology affects communication better or worse, in our routine lives. It affects the way we interact or entertain ourselves. Technological advancement is creating new trends and becoming a part and parcel of old and emerging businesses.

The positive and negative effects of technology on communication are considerable. We can interact in different ways as a result of machine learning and artificial intelligence. Currently, chatbots handle thousands of conversations each month.

In addition, most of the businesses currently employ automation tools. Many of the tasks we automate include communication, including the use of social media engagement, messaging/chatbots, and email marketing. The following are a few ways that technology has an impact on communication:

Better Connectivity

No matter where they are, people can now connect with one another more easily because of technology. This implies that people can communicate with friends, family, and coworkers from anywhere in the world.


Written messages, including emails and texts, are prone to error. This is because tone and body language are not transferred, which can result in misunderstandings and disputes.

Information Overload

The amount of information made available by technology can be obscene. Finding the information they require can become challenging as a result.

Modifications to Communication Techniques

Email, instant messaging, and video conferencing are just a few of the new communication techniques made possible by technology. These techniques have accelerated and facilitated communication, but they have also reduced face-to-face interaction.

Communication Distractions

With the popularity of cell phones and social media, people are becoming more and more preoccupied when speaking with others. This may result in a lack of participation and misconceptions.

Keeping track of Brand Mentions on Social Media

Social media analytics may be used to get customer insights, manage your online reputation, give outstanding customer service, and collect client feedback.

Provide 24/7 Instant Communication

The thought of using chatbots as a form of communication offends some people since it is impersonal and possibly even frightening. But it appears that chatbots are here to stay. They can now successfully respond maximum to common inquiries.

It’s advantageous for everyone involved if you can delegate routine customer support inquiries to a customer service bot, saving you time and money. It’s advantageous to your clients as well.

Communications Automation

Small firms and entrepreneurs can compete on an equal footing with major organizations thanks to automation. Communication automation can be useful if you don’t always have the time or energy to communicate with your consumers face-to-face. Productivity is increased by 20% with marketing automation.

Automation can deliver efficient solutions to consumer questions, problems, or complaints. After all, consumers believe that quick responses are the most important aspect of an excellent client experience.

Examples and Mediums of Communication and Technology

Here are some examples that we can use at work, which are commonly used these days.


One of the primary communication tools that the majority of professionals have at their disposal is the phone. You might use a landline phone at work, a smartphone while travelling, and internet calling while using a computer. 

Voicemail, conference calling, and recording features are among the communication tools that most phones include in addition to the ability to make and receive voice calls. If you have access to the internet, you can use a smartphone to carry out basic business tasks like writing emails, updating social media, and reviewing papers.


Email is one of the most widely used technologies for communication. Email has been being used for sending messages and files over the internet for many years. Email, as compared to regular mail, practically immediately shows up in the recipient’s mailbox.

Additionally, email automation saves a ton of time. You may automate these tasks with the help of programs like Mailchimp or Drip:

  • Sending several welcome emails
  • A notification of the invitation
  • Seeking an empty cart
  • Reintroducing subscribers with your brand who haven’t opened an email in a while
  • Delivering exceptional deals on holidays and other noteworthy occasions

Additionally, email processes based on user activities are possible. Consider sending a webinar invitation as an illustration. Those who sign up are included in a series of emails with event reminders and other information. Those who don’t sign up either enter a different sequence with a stronger incentive to encourage a sign-up or get a different, more pertinent offer.

Online conferences

Employee communication across geographical boundaries is facilitated via conferencing technologies. Audio and video streams of attendees are an everyday aspect of live conference technology.

Computer screen-sharing options and brainstorming screens are additional features. Web conferencing tools can be used to meet with distant clients, conduct live seminars, and cooperate remotely.


Similar to vlogging, live streaming occurs in real-time. Live videos are broadcast through individuals or groups on websites that maintain videos, such as blogs, social media, and others. While the videos are online streaming, viewers can leave comments, and the host can answer them right away. To interact with your audience, demonstrate how to utilize a product, or broadcast presentations and events, use live streaming.


Short Message Services (SMS), sometimes known as texting, enable people to communicate with brief messages or images using their smartphones. If you are unable to contact or email someone, you can still communicate with them using this common and informal technology. For instance, you can send a fast text to a client or colleague if you need to inform them or confirm something with them while you’re at a conference.

Shared calendars

Users of calendar-sharing platforms can invite coworkers or clients to view their calendars and, occasionally, add or amend events. Teams can arrange projects based on everyone’s availability and manage their work schedules using this method of communication. Shared calendars can be used by groups for scheduling meetings and appointments as well as project management.


A group forum is a website where users can ask and answer questions. Forums are frequently topic-organized spaces where users may discuss similar interests or work through problems. In a forum discussing HTML, for instance, an IT expert might seek coding guidance. Forums have the advantage of recording conversations so you can follow a group’s progress and look for specific information.


A wiki is a website where anybody can browse, contribute, or modify content and is used to crowdsource information. For your department or business, you can create private wikis on a variety of business communication platforms. Your team can contribute content to pertinent wikis to build a collective knowledge base that all members can use as a resource.

Collaborative documents

People can collaborate on the same page using collaborative tools like online word processors and virtual whiteboards. A file can be accessed, edited, and commented on by multiple users at once. Teams who develop and edit material can benefit from these tools, which can assist them in producing a final result that is precise and accessible to everybody.

Technology that is worn

You can wear a variety of wearable technologies to provide quick, simple, hands-free communication. For instance, smartwatches respond to voice instructions from the user to answer inquiries, make calls, schedule meetings, and take notes.

Professionals who frequently travel, spend time away from their computers, and manage multiple projects at once can benefit from this technology. Smart glasses and fitness bracelets are two other examples of wearable technology in the workplace.

Portable Speakers

Smart speakers can be installed in your home or workplace to serve as voice-activated personal assistants. You can ask the device questions or give it instructions to carry out tasks like setting up a meeting, making a client call, or adding something to your to-do list using voice commands. They improve productivity and communications, especially for professionals who operate remotely or juggle many tasks.

Final Words

All things considered, technology has had a significant impact on communication and will continue to influence how we relate to one another in the future.

Technology can be used to communicate with clients in a productive and successful way. In some circumstances, you can even use technology to improve consumer connections by staying in touch and fostering a feeling of community.

This is especially true as your company expands and you need to use a tool or software to keep in touch with your employees or your clients.

About the Author

Anila Ibrahim

An educationist, web content writer, equipped with an LLB and a Master’s degree in English Literature, as well as a Master of Philosophy in Entrepreneurship. I have a comprehensive understanding of both the English language and the educational landscape. This academic background empowers Anila to deliver content that is not only informative but also thoroughly researched.

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