

Communication captures an important position in the world of business. To communicate easily and effectively with others one should apply some principles. These principles are seven in all and begin with the alphabet ‘C’. These are given below.
Clarity means to give a clear sense of the message to the receiver. The receiver should get the same idea that the sender wants to communicate. The writer should think carefully about the topic and write the main points of the message. After that, he should make a rough draft of the letter and then revise it.
For example:
Unclear
Clear
For effective communication, a business letter should be correct and accurate from the first word to the last word. There should be no mistakes in grammar, punctuation, or spelling. All references and figures should be written carefully. An incorrect letter creates a bad impression not only of the writer but also of the business management.
A good business message should be as short as possible. The writer should not beat about the bush rather he should write everything about the topic. Vague words and expressions should be avoided. As businessmen are busy like a bee, they have no time to read unimportant long letters.
Wordy
Concise
No amount of money and effort can promote as much goodwill as a courtesy can. Courtesy increases good relationships among different business organizations. It is because everyone likes polite words. Courtesy is not simply the style or the language only but to reply promptly to all letters is also courteous.
Tactless/Blunt
Tactful
In the world of business, fruitful planning demands consideration for the reader because, in the communication process, the receiver is the most important person.
Thus a writer should give due attention and care to the reader. Always try to handle the matter from his point of view. This thoughtful approach is also called ‘you attitude’?
In four specific ways you can indicate that you are considerate:
Less Considerate
More Consideration
Or
When a reader receives a business letter. He assesses how it affects him and his business and what action he needs to take on it. A direct or personal approach which the ‘you attitude’ ensures will transmit the message to him quickly and produce the desired response, however, this does not mean that the writer should completely suppress his own interests. He should exhibit how their interests are common and promoted.
A good business letter should be complete in every respect. It should contain all those facts which are necessary to attract the reader. A writer should not send an incomplete letter. The element of the five “w’s” plays an important role in this regard. These are who, when, where, what, and why.
Completeness is closely related to clarity. Moreover, a complete message brings desired results. It also builds goodwill.
Incomplete
The consignment should reach us next week.
Complete send us the consignment of our address on or before October 10, 2006.
This principle shows that a message should be specific and definite. Without concreteness, a message will be vague and misleading. Our message can be easy if we use concrete facts and figures.
Vague/general
Concrete
For easy and effective communication, one should apply the mentioned principles of business communication. These principles are seven and begin with the alphabet ‘C’. Clarity: Clarity is to give a clear sense of the letter to the reader. The reader should get the same idea that the writer wants to communicate.
Correctness: For effective communication, a business letter should be correct and accurate from the first word to the last word. Conciseness: A good business message must be as brief as possible.
The writer should not dive deep but write everything about the topic. Courtesy: No amount of money and effort can promote as much goodwill as a courtesy can. Courtesy increases good relationships among different business organizations.
Consideration: In the world of business, fruitful planning demands consideration for the reader because, in the communication process, the receiver is the most important person.
Completeness: A good business letter should be complete in every respect. It should contain all those facts which are necessary to attract the reader. Concreteness: The principle shows that a message should be specific and definite. Without Concreteness a message will be vague and misleading.
👍